Craft vs Ironclad

Craft and Ironclad are aimed at the same buyer, the home-service contractor, and overlap more than most. Both answer every inbound call 24/7. Both book or route the call. Both follow up on estimates that didn’t close. Per Craft’s own materials, its AI handles the large majority of calls including objections, and it adds real-time field coaching during in-home sales, which is a genuinely differentiated angle Ironclad doesn’t do.

Where they split is the back half of the revenue cycle. Craft’s revenue recovery is sales recovery: chasing unsold estimates and nurturing leads. Ironclad does that and also chases overdue invoices (accounts-receivable collections) and re-engages dormant customers, and it attaches a deterministic receipt to every action, which Craft doesn’t document.

The pricing model is different too. Craft is a flat $999 a month. Ironclad is a flat monthly for the office plus 15% of the receivables it provably recovers, so the growth tracks collected revenue.

Not in its documented scope, and this is the cleanest line between the two products. Per Craft’s own content, its revenue recovery is built around unsold estimates and missed sales opportunities, and we found no documented overdue-invoice (accounts-receivable) collection workflow. Craft’s recovery agents are presented as sales follow-up and lead nurturing.

That’s a scope choice, not a knock on Craft. But if a chunk of your leaking money is jobs you’ve already done that haven’t paid, that sits outside what Craft documents. Ironclad’s collections agent chases overdue invoices directly, and you’re billed 15% only on receivables that actually come back.

Yes. Per Craft’s materials, its AI agents automatically follow up on missed opportunities and unsold estimates, identify open deals, and even coach reps to close them. If estimate follow-up is the single thing you’re solving for, Craft covers it, and adds a field-coaching layer on top.

Ironclad also follows up on every estimate until it gets an answer. The difference is that for Ironclad it’s one stage of a fuller cycle that continues into collections and dormant re-engagement, and the growth tracks the revenue it provably recovers, receipt by receipt, rather than a flat monthly billed regardless of outcome.

Partially, based on what’s public. Craft claims two-way sync with ServiceTitan, Jobber, Housecall Pro, Improveit 360, and 20+ other platforms, and states it does AI booking directly in your system. That’s a strong claim, but Craft publishes no technical detail confirming full job and appointment write-back versus reading data out, so we can’t independently verify the depth.

Ironclad reads your system of record across the full set (Housecall Pro, Jobber, ServiceTitan, FieldEdge, Service Fusion, Workiz, Kickserv, Google Calendar, spreadsheets) and books jobs natively into Jobber today, with the rest on the roadmap, rather than just forwarding you a lead.

Craft is a flat monthly subscription: $999/month for unlimited calls with 24/7 coverage, per its own pricing page. That’s simple and predictable, and unlimited calls means no overage anxiety, a real plus for high-volume shops.

Ironclad’s monthly covers the crew that answers, books, chases, and collects; the upside is a 15% share of receivables it proves it brought back, receipt by receipt. Going live is a flat monthly plus that 15%. Craft’s $999 is billed whether or not a dollar comes back. Their bill scales with time; Ironclad’s scales with your collected revenue.